ABOUT

ABOUT REULAND

Who We Are

We are a global leader in specialized electric motor solutions for small and large complex electric motor applications.


Reuland is always on the move, successfully completing challenging and unique projects for thousands of repeat customers around the world. Real experience with proven results. Utilizing 85 years of electric motor experience and expertise we build the most complex and demanding electric motor solutions in the industry.


For Reuland, there is no standard, custom is standard. Our entire operation and flexible manufacturing systems are structured to enable each custom motor to be produced, one after the other, with efficient cellular manufacturing and automation. This combined with experience, craftsmanship and attention to detail creates the best motors in the world.


Our full in-house engineering and manufacturing enables each motor to be built from the ground up, in the USA, with the exact specifications and performance you require.


Reuland has Power to Move.

REULAND: THE ELECTRIC MOTOR EXPERTS

OUR HISTORY AND FUTURE


Reuland is an American company with a fascinating history. Founded in California in 1937 by Frank Reuland, and soon joined by his brother Howard, Reuland became one of the original pioneers and inventors of electric motor solutions.


Frank was a true electrical and mechanical genius, developing unique motor solutions to solve highly complex applications. He developed products combining a multitude of mechanical and electrical components and functions. Frank Reuland was one of the original pioneers and patented variable speed control in 1970. Patent number US3657622A. Frank unfortunately passed away shortly thereafter, and the company did not have the capital at the time to defend the patent.


Frank’s son Noel Reuland took over running the business and focused on perfecting the manufacturing operations. He created the ability to build custom motors in an efficient cellular manufacturing system. Virtually all operations and components of the motor are produced in-house, even an aluminum foundry to produce custom motor housings.


The company grew rapidly and soon became one of the premier electric motor companies in North America, completely dominating the crane & hoist market. And dominated the switch from DC to AC motors in the elevator market providing custom drop-in replacement motors. These markets needed the most rugged and reliable motors. With the crane & hoist market relying on Reuland’s patented braking system.


The company continued to expand into other markets to become a leader in movable bridges and structures, shipboard and shipyard systems, infrastructure and many others.


Over the years, the company has outgrown its facilities and expanded multiple times, currently with large manufacturing operations in both California and Michigan.


Reuland has now been providing American Made electric motor solutions for over eight decades. From P38 aircraft wing flap motors during WW II to high-speed test stand motors for automotive and aerospace testing… and almost everything in-between. Reuland products can be found in tens of thousands of applications around the world.


The company has a wonderful legacy and history with a solid reputation for quality, on-time delivery, exceptional performance, and durability. A well-deserved reputation building the very best motors available.


Reuland has thousands of repeat customers across a broad range of industries. At any moment in time, Reuland is building in its factories hundreds of unique motor systems, simultaneously, one at a time and all at one time. Experts at building custom electric motors.

In July 2023, Reuland was acquired by OnCore Motor Group, led by Grant Bibby. The OnCore team has extensive experience in the manufacturing of premium electric motor components and sees the huge opportunity ahead in the industry.


Reuland’s wonderful family culture continues going forward, maintaining all the great aspects customers have grown to love, combined with a new focus to grow…and be loved even more.


The entire management team remain as the pillars of the business, including Todd Reuland, third generation Reuland, who was instrumental in the development of Reuland’s product line of liquid cooled high speed motors, as well as building the Reuland brand and expanding sales globally.


The Future: Reuland is an incredible business, extremely well positioned to grow significantly as the world becomes more and more electric. The company has the proven experience, knowledge and capability to continue to expand in both its existing markets and new emerging markets.


With additional resources and new investments in technology and modernization, the company is increasing production output and developing new products to support and supply a rapidly growing demand.


Reuland is continuing to make history every day. 85 years’ worth and counting…


Reuland’s fantastic journey continues…

OUR PURPOSE AND GOAL


Our purpose is to provide the best electric motor solutions in the world. We help countless industries improve the performance and longevity of their products. Through continuous innovation, we strive to improve the quality of life for countless people around the world and increase the sustainability of the planet. All our products either use or generate electric power.


Our goal is to continue to grow and develop into the leading supplier of motor solutions in the new electric world. By accomplishing this goal, we will be making one of the most significant contributions possible to improve the future.

OUR STRATEGY


Reuland is a hidden jewel. The company and its dedicated team of people have a vast and comprehensive knowledge and reputation as a leader in electric motor solutions.

As the world becomes more and more electric focused, Reuland continues to grow and service these new emerging markets, enhancing our current product offerings along with developing new and improved products for Reuland’s existing markets and applications.

Our strategy is clear. We will continue to focus on building the best motors in the world with care and precision. We will modernize and expand operations for growth. We will develop the most optimum motor designs and products for each market served. We will be the leader. We will be the Best.


OUR VALUES


Our capabilities have created superior products for 85 years. Our values have made that possible. These values have enabled us to hire and retain the best electric motor manufacturing team in the world. We have a strong culture of equality and fairness which resides throughout the company providing a warm family feeling of mutual trust and care. We believe it all starts and ends with one broad philosophy “Always do what is right, every situation”.

  • Safety First
  • Respect for All
  • Equality and Fairness
  • Diversity and Inclusion
  • Integrity
  • Open Communication
  • Teamwork and Collaboration
  • Continuous Improvement and Forward Progress
  • Results and Accountability
  • Superior Customer Service
  • Enjoying our Time Together

Always do what is right, every situation.

OUR LOCATIONS


Reuland operates two large manufacturing facilities in the City of Industry, California and Howell, Michigan along with additional facilities in Columbia Falls, Montana and Cincinnati, Ohio. We cover any location in the world. Talk with us today.

Proudly made in the USA

Products are shipped globally

Southeast Asia


We've expanded our global efforts to Southeast Asia as well, working closely with nations all over the region.

CERTIFICATIONS

ISO 9001:2015 logo

Click below to view our certifications

ISO 9001:2015 Buy America / Buy American / Made in the USA

OUR QUALITY POLICY
It is the policy and aim of Reuland to enhance customer satisfaction by continually improving the effectiveness of the quality management system by designing, manufacturing, distributing and servicing electric motors and related products on time, at a fair price and in accordance with requirements.


REULAND is proud to announce that all of our facilities; Industry, CA, Howell, MI, Columbia Falls, MT, and Cincinnati, OH have accomplished ISO 9001:2015 certification. The disciplines required by ISO have helped us improve our quality management system and ensure consistent quality in the products we manufacture for our customers. 


We are proud of this accomplishment, and our customers can be confident that Reuland is dedicated to the highest quality and customer satisfaction possible.

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